Gen Z at Business School
Gain insights from across GMAC to better connect with and engage the cohort.
According to GMAC’s Prospective Students Survey, Generation Z (Gen Z) – born between approximately 1996 and 2012 – make up more than half of the candidates considering applying to business school. Watch GMAC webinars, explore our research, and read the latest blogs to learn how to best engage Gen Z in your marketing, recruiting, and programming efforts.
[GUIDE] Tips for Engaging Gen Z in Marketing and Programmatic Efforts
This guide offers five tips to graduate business schools about how to adapt their messaging and programming to best suit a Gen Z audience. It includes actionable marketing tips to offer programs examples of how to translate the insights into actual content.
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July 14, 2023
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[WEBINAR] Are You Gen-Z Ready?
Discover how this cohort wants to engage with business schools, what media and platforms they respond to, and learn ways to ensure that your brand communication strategy evolves to keep your candidate pipeline healthy.
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February, 2023
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