Application Trends Survey – 2024 Summary Report

Overview

Based on responses from nearly 1,100 graduate business school programs worldwide, the 2024 report introduces new survey questions about artificial intelligence (AI) in the classroom and application processes as well as business school’s non-degree offerings, while also exploring volume trends by program type and delivery methods; diversity enrollment with a focus on women and U.S. underrepresented candidates; and the evolution of financial assistance from GME programs to incoming students.

Quick Facts

• Total applications increased across most programs, driven by renewed interest in full-time, in-person offerings. The application growth to full-time, in-person programs as well as online and hybrid programs was fueled by increases in domestic applications from citizens of the country where the program operates. 
• Just 22 percent of GME programs say they have not integrated AI into their learning experiences in some way; however, most programs still lack formal AI policies in their admissions processes.
• First-generation applicants make up a larger share of applications to responding MBA and business master’s programs compared to last year.
• GME programs are offering financial assistance to more members of their incoming classes in 2024 than in the past, driven by growth in merit-based scholarships or fellowships.