This page pertains to the personal data we collect from and about school professionals, vendors, partners, and exhibitors. For information about the personal data we collect about students, prospective students, alumni, and other users of our student-facing websites, please click here.
How we collect, use, and share your data
We collect, use, share, and otherwise process your personal information through automated and other means as necessary to perform our contracts with you. With your consent (if required), we may use your data to contact you via email, text, and other channels to inform you about products and services that we think would interest you. We may also collect, use, share, and otherwise process your personal information if doing so is reasonably necessary for a legitimate business interest, but only if we have carefully considered and determined that the use of your data has a minimal privacy impact on you, relative to the benefit gained. We also consider whether we are processing your data in a way that you would reasonably expect, whether because we have informed you of that use, or a similar use, or because it is a typical way to use data. With your consent (if required), we may share your personal information with sponsors and exhibitors to send you marketing communications.
When we indicate that we may share your data, we may share it with organizations that may be outside of the country where you are located. These countries may have different privacy protections than the country where you are located. When transferring your data, we use internationally-recognized safeguards:
- When the recipient is in a location designated by the EU regulators as having adequate privacy protections
- When the recipient is certified under the US’s Privacy Shield program
- When the recipient signed model data privacy clauses approved by the EU regulators
School professionals
Account creation
We collect most information about you directly from you. To create an account on one of our websites (gmac.com, nmat.org, businessbecause.com), we need your name, professional email address, and password so you can create and access your account. To provide you with access to certain products and services, you may be required to include additional information in your account profile. Score reporting websites may be maintained by our service providers, in which case, their privacy notice governs that website.
When you visit one of our websites we may ask you to provide contact details, background information, and other information, so we can use that information and combine it with additional information to create your profile, which we use for legitimate purposes, including communications, advertising, security, corporate and legal matters, and research and development (including survey requests), as well as sharing that data with the GMAC family companies and others for the same purposes.
Sharing data within the GMAC family companies
GMAC believes that talent and opportunities should have no boundaries. Our mission is to provide the solutions necessary for schools and candidates to discover and evaluate each other from anywhere in the world. To facilitate these global connections, GMAC operates through several legal entities across the globe. .
Through these entities, we continue to invest in relevant solutions that give you access to meaningful information and opportunities. For this purpose, we have a legitimate interest in sharing your personal information among the GMAC entities. Each GMAC entity has agreed to comply with internationally recognized data protection standards. This should give you assurance that we will respect your rights and take appropriate measures to protect your information. To obtain a copy of those measures, contact privacy@gmac.com.
Products & services
We offer a variety of products and services to individuals considering business school. Generally, we use the following data to perform our contract with you:
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Your contact information
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To contact you with details about your purchase, such as how to access the services you purchased
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Your payment information
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To process the transaction payment, unless it’s a free product
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Your username & password
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To enable you to access the product or service, including through a single sign-on service
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We may also share your data with our vendors to administer the products and services to you. Because we continually strive to improve our products and services, we have a legitimate interest in seeking your feedback. We may send you a survey about a product or service you used. You may unsubscribe from these requests, but we hope you will take the time to let us know how we are doing.
We may use your purchase information and product usage data, in combination with other information, for the legitimate purposes of improving our products and services, including understanding user needs and interests to better tailor our product and services to meet our customers’ needs. We also use this data for other legitimate purposes, including research and development, communications, advertising, security, and corporate and legal matters, as well as sharing that data with the GMAC family companies and others for the same purposes.
Events
GMAC hosts many events throughout the year. When you register for a GMAC-hosted event, download an event mobile application, or participate in other event-related activities, we may collect information from you to provide you with information and services associated with the event. We may use a third-party platform for event registrations, in which case, the platform provider’s privacy notice will apply. The platform provider will collect your name, email address and certain other information, which they will share with us and any third-party co-hosting the event. They will not share your payment information with us. This Privacy Statement applies to our use of your data; if we have a co-host, our co-host’s privacy notice will apply to their use of your data. We may track your registration and attendance at the events and sessions, as captured by event tracking technology, such as RFID technology and WhatsApp links.
Many of our events serve an important networking function. We may share your personal data with other event registrants and participating organizations and permit them to use this data to further these legitimate interests. With your consent (if required), we may permit recipients to use this information to contact you by email or text. We may also permit them send you material by postal mail.
You may have the option to download our events app to help you navigate the event and plan your schedule. If you choose to use an event app, we may use the contact information you provided in the event registration or in your account profile to pre-populate your event app profile. You can create a profile and edit your information in the event app. Within the app we provide the ability to share, at your direction, your personal information with some social networks, schools, exhibitors, sponsors, and other attendees. At the event, GMAC may simplify your sharing of your personal information using scanning codes. By allowing an exhibitor to scan your badge you are consenting to share your contact information with the exhibitor, and thereafter you may be contacted by the exhibitor post-event. If you do not wish the exhibitor to contact you, please communicate this directly with the exhibitor.
Photographs and audio/video recordings of you may be taken at events. We do not use your data to identify you, but to promote our mission, events, and other products and services, and for other legitimate interests.
We typically use third-party platform providers to deliver virtual events to you. You may be directed to a platform provider’s website to register your details in order to attend a virtual event. The platform provider will collect your name, email address, and certain other information, which they will share with us. They will not share your payment information with us. Your profile may be updated to reflect that you attended the virtual event.
If you participate in a virtual event hosted by GMAC, GMAC may collect and share information with participating sponsors about your interactions with their content during the virtual event, including for example whether visited a sponsor’s virtual booth or downloaded a sponsor’s materials. The use of video-enabling technology may result in the disclosure of additional data, such as images of you and your surroundings and shared screen may be disclosed to GMAC, participating schools, and other event participants. You are solely responsible for determining what information you share during a virtual event and whether it is appropriate and lawful to share with other participants. GMAC is not responsible for any other participants’ collection or use of any information you share through your participation in the virtual event. Subject to applicable laws and regulations, GMAC may record and store the video, audio, chat comments and other content presented or shared during a virtual event. This content may be used and disclosed for legitimate purposes, including research and development, communications, security, and corporate and legal matters, as well as sharing that data with the GMAC family companies and others for the same purposes.
Webinars
We typically use third-party webinar platform providers to deliver webinars to you. You may be directed to a platform provider’s website to register your details in order to attend a webinar. The platform provider will collect your name, email address, and certain other information, which they will share with us. They will not share your payment information with us. Your profile may be updated to reflect that you attended this webinar.
Many of our webinars are interactive, so your chat messages may be publicly viewable by others, and we may collect your comments, questions, and polling responses, and use them to provide you with answers to your questions, to follow-up with you on events and topics that appear to interest you, and to advance our legitimate interests of improving our webinars and other products and services, research and development, communications, advertising, security, and corporate and legal matters, as well as sharing that data with the GMAC family companies and with others for the same purposes. We may share this data, and your contact information, with the webinar’s co-hosts, speakers, and panelists and permit them to use this data to further their legitimate interests. With your consent (if required), we may permit recipients to use this information to contact you about their products and services.
Direct Marketing
We use your personal information, including your profile, purchase information, and your behavior on our websites, to curate and determine how to personalize our communications with you. We also use it to identify products, events, articles, promotions, research, and services that may be of interest to you. Because we use this data to benefit you, and for our legitimate purposes, you have the right to object at any time to our use of your personal information in this way.
You will receive marketing materials from us if you have requested that information from us. You may also receive marketing materials, email newsletters, or email promotions from us if you have provided consent that confirms you want to receive marketing messages from us. Typically, we obtain consent directly from you, but sometimes, where permitted, a third party may obtain consent from you. If your school is a GMAC member school, they have permitted you to receive marketing messages from GMAC. You may have the right to unsubscribe from receiving marketing messages from us.
Customer care
If you contact us for support or to report a problem or concern (regardless of whether you have created an account) we collect and store your contact information, messages, and other data about you such as your name, email address, location, operating system, IP address, and any other data you provide or that we collect through automated means. We use this data for the legitimate purposes of responding to you and researching your question or concern. We may also use this data, and share it with our vendors, to improve products and services, to comply with legal processes, to enforce our terms and conditions, to protect our operations, to protect our rights, privacy, safety or property, and/or those of yours or others; and to allow us to pursue available remedies or limit the damages that we may sustain.
Fraud prevention & security
We collect, use, share, and otherwise process your personal information to detect and prevent fraud or other unlawful activity, to confirm authorized users, and to protect and maintain the security of our products and services and their users.
Corporate and legal uses
We collect, use, share, and otherwise process your personal information (a) as part of a corporate transaction, such as a merger, sale of assets, or an equity investment that result in a new subsidiary or corporate affiliate of GMAC, (b) when compelled by law to do so (such as by court order, investigation, or subpoena), including laws outside your country of residence, (c) as required by legal proceedings (including defense of legal claims), (d) to enforce our terms and conditions, (e) to protect our operations, (f) to protect the rights, privacy, safety or property, and/or that of our affiliates, you, or others, (g) to resolve disputes, and (h) to allow us to pursue available remedies or limit the damages that we may sustain.
Vendors, exhibitors, and partners
We collect, use, share, and otherwise process personal information of vendors, exhibitor, and partners (a) as reasonably necessary to perform a contract, (b) with your consent (if required), (c) for legitimate purposes, (d) as part of a corporate transaction, such as a merger, sale of assets, or an equity investment that result in a new subsidiary or corporate affiliate of GMAC, (e) when compelled by law to do so (such as by court order, investigation, or subpoena), including laws outside your country of residence, (f) as required by legal proceedings (including defense of legal claims), (g) to enforce our terms and conditions, (h) to protect our operations, (i) to protect the rights, privacy, safety or property, and/or that of our affiliates, you, or others, (j) to resolve disputes, and (k) to allow us to pursue available remedies or limit the damages that we may sustain.
Your rights and how to exercise them
In many countries, individuals have the rights listed in the table below. These rights are subject to applicable restrictions and limitations. In certain cases, your request may be denied based on a legitimate exception, such as where we are prevented from disclosing such information based on legal requirements, where we have overriding legitimate grounds for retaining and/or processing the data for fraud prevention or security concerns, or where we need to establish, exercise or defend against legal claims.
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Your rights
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Exercising your rights
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Update your data
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You have the right to request us to correct your data if you believe your information is inaccurate or incomplete.
If you have an account with us, you may update certain types of information by updating your account profile and preferences. Otherwise, to request a correction, please contact customer care.
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Unsubscribe from marketing emails and texts
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To unsubscribe from receiving marketing emails and texts from GMAC, click the unsubscribe link included in the email, reply to the text message with STOP, update your account preferences, or contact customer care. To give you flexibility in your preferences, if you have an account on multiple GMAC Group websites, changing your preferences on one website will not automatically change your preferences on the other websites.
If we have shared your information with another organization to contact you about their programs and offerings, you must contact that organization directly to unsubscribe or change your preferences regarding marketing communications from them. You may contact customer care to request assistance from us.
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Access your data
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You have the right to know what personal information, or the categories of such data, an organization holds about you, how they are using it, who they are sharing it with, and the source of your data. To access your data, please contact privacy@gmac.com or customer care.
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Data portability
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You may receive your information in electronically portable form. To submit a request please contact us privacy@gmac.com or customer care.
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Delete data
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You may request that your information be deleted.
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To object to or restrict our processing of your data
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In some circumstances, you have the right to object to or restrict the processing of your data by contacting privacy@gmac.com or customer care.
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Please visit Cookies and Similar Technologies for more information about changing your other preferences.