Resources and insights to increase diversity, and support executive and business master’s programs
Executive and business master’s programs are part of the business school portfolio and GMAC has numerous resources that will help your program reach and recruit traditional and non-traditional backgrounds candidates.
Business master’s programs
More than 4,000 business master’s programs use GMAC products and services to reach and recruit students.
If you are seeking to recruit undergraduates into your graduate business programs, let our Undergraduate Recruitment Toolkit be your guide. Check out our Marketing Advice and Best Practices to see how you can update your strategies.
The Master’s Leadership Conference is our flagship event for those with strategic oversight of the business master’s portfolio of programs. However, content that addresses the specific needs of staff working with business master’s programs are woven into all our events.
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Under-Represented Populations
Business schools agree on the need for more diverse classrooms but diversity means different things to different schools. We’re here to help.
GMAC regularly develops and shares insights arising from our research suite to shine a spotlight on the state of diversity in the GME pipeline in the context of a diverse world.
When a full-time MBA programs achieves gender parity it is to be celebrated, but all too few programs achieve this goal. Our Women in the Graduate Management Education Pipeline research brief provides insights into the key motivations, barriers, curricular interests, and post-GME career goals of global women candidates for business school.
Lastly, insights developed from the GMAC Prospective Students Survey can help your school plan and execute diversity recruitment initiatives for specific groups.
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Executive programs
A growing number of schools worldwide rely on the Executive Assessment to gain insights into an applicant’s real-world business skills and their readiness for the program. Developed with the busy executive in mind, it requires minimal preparation, takes 90 minutes, and offers flexible scheduling options.
If you are seeking to attract experienced professionals to your executive programs, our GMAC Media offerings will help you reach them. We offer a range of marketing and advertising opportunities to get you in front of the 13.5 million unique visitors annually across the GMAC Media estate (mba,com and businessbecause.com), which boasts the highest global reach of any site targeting prospective candidates of graduate management education.
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