Resources for business master’s programs (Masters In Management, specialized master’s)
More than 4,000 business master’s programs use GMAC products and services to reach and recruit students.
Market data and insights
GMAC regularly develops and shares insights arising from our research suite and ensures that these include content that specifically addresses business master’s programs.
We have developed a segmentation model you can use to understand candidate motivations and inspire action. Motivational segmentations are universal, avoid cultural bias, and remain stable over time.
Our annual research surveys provide insights into business master's programs:
Marketing tools
Our Undergraduate Recruitment Toolkit can help you to identify successful undergraduate students for your business masters program. We have compiled a variety of Marketing Advice and Best Practices to aid in your recruitment strategies. GMAC Connect can help you reach and recruit candidates with tailored solutions that fit your needs.
Professional development
The Master’s Leadership Conference is our flagship event for those with strategic oversight of the business master’s portfolio of programs. The next symposium will take place in March 2025.
Content that addresses the specific needs of staff working with business master’s programs are woven into all our events, including Annual Conference, the Admissions Institute for New Professionals, and our Leadership Conference. Past events are available in the Learning Library.