GMAC™ Interactive Research
All the detailed, reliable data you expect from GMAC with more graphical displays and user-selected views.
Drill down to the data points most relevant to your program to quickly visualize trends and develop targeted messaging and recruitment strategies.
Note: Many interactive reports are available only to registered users from GMAT™ accepting programs or GMAC member schools. To access those reports, you will be prompted to log in.
Our Latest Releases
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2024 Prospective Students Survey Interactive Research Tool. This interactive report is a companion to the summary report and presents detailed results of our ongoing monthly online survey of individuals who visited GMAC’s web properties (i.e., mba.com, businessbecause.com, gmac.com, gmat.com.cn, and social media accounts) to learn about GME programs and prepare for applications to business schools worldwide. Responses used for analysis included candidates who are at different stages of the GME journey, including those who actively applying to business schools or currently doing research about graduate business degrees. Overall, this interactive report contains data collected worldwide from 2,710 in 2022 and 4,105 in 2023. Release date: April 2024.
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2023 GMAC Prospective Students Survey Interactive Research Tool. The GMAC Prospective Students Survey – 2023 Interactive Report enables school professionals to explore the survey question-by-question and filter the data by a variety of characteristics of prospective business school students.. Release date: April 2023.