Overview
This document provides context and a holistic view of the 2008 Application Trends survey results. Conducted annually since 2000, this survey of admission professionals not only gauges the demand for graduate management education, but provides information on the applicant pool composition, special outreach programs, acceptance and enrollment rates, enrollment structure, and incoming class size. In 2008, the survey also gauged the availability of resources to market graduate management programs, as well as the availability of scholarship funds.