Application Trends Survey – 2024 Deans Summary

Overview

This Deans Summary highlights the key themes and insights of the Application Trends Survey – 2024 Report, which explores industry-wide application volume across MBA and business master’s programs; artificial intelligence (AI) in the classroom and application processes; business school’s non-degree offerings; diversity enrollment with a focus on women and U.S. underrepresented candidates; and the evolution of financial assistance from GME programs to incoming students. 

Quick Facts

• Full-time, two-year MBAs were most likely to report application growth in 2024, followed by flex and online MBAs. 
• Programs are most likely to integrate AI into their curricula as it relates to business ethics, decision-making, practical applications, and business strategy. 
• More than half of each MBA delivery types reported growth in applications from women.