Application Trends Survey – 2024 Infographic

Overview

Across our research surveys, GMAC tracks data on different business master’s degrees and various delivery formats like part-time, online, and hybrid programs. But in this application cycle, the MBA—particularly those offered full-time—experienced a resurgence in popularity among global applicants. 

Quick Facts

• Applications from international students to Executive MBAs grew by 25% over the past year, and total applications across all MBA program types saw an increase, including from domestic and international candidates.  
• 2024 saw the largest share of full-time two-year and one-year MBA programs reporting application growth in the past 10 years, with 80% of programs reporting an increase for their two-year program. 
• More than half of each MBA type reported growth in applications from women, with a staggering 70% increase in applications for Flex MBA programs