United States: Application Trends Survey 2024 (Abstract)

United States: Application Trends Survey 2024

October 2024

Overview

This regional profile reports application trends reported by schools in the United States from GMAC’s 2024 Application Trends Survey. The profile highlights different trends between U.S. programs as well as trends by program delivery type to illustrate how program interest has changed over the last five years. 

Quick Facts

  • More than half of U.S. programs reported growth in their program’s applications for the second year in a row, with a sharp increase coming from domestic candidates. 
  • The full-time, two-year MBA reached application levels similar to the pandemic-related peak in 2020.