Overview
The data that drives this playbook is based on the survey responses of nearly 10,000 mba.com registrants organized by their best fit segment, providing school professionals with new information into global GME demand to better inform program marketing strategies. For each segment, the data is arranged around the four Ps of marketing—product, place, price, promotion—and provides school professionals with insights into how the seven segments uniquely relate to the various facets of these four key elements of an effective program marketing strategy.