July 2023 PDF 1,883k Download Overview Based on GMAC’s white paper Gen Z in the GME Pipeline: Explain Why It’s Worth It, this guide offers five tips to graduate business schools about how to adapt their messaging and programming to best suit a Gen Z audience. It includes actionable marketing tips to offer programs examples of how to translate the insights into actual content. Quick Facts Gen Zers have multidimensional needs and aspirations, so they expect programs to speak to both their professional and personal success Gen Zers typically have a sense of what they want but are seeking actionable, personalized next steps Different influencers, like families or university staff, have evolving influence on Gen Z candidates based on where they are in their application process Related Items GMAC Prospective Students Survey – 2023 Summary Report Gen Z in the GME Pipeline: Explain Why It’s Worth It The Value of Graduate Management Education: From the Candidate's Perspective