Participation
You provide us with the list of employers that recruit and/or hire students from your business school, and GMAC Research will take care of the rest.
Sign up your school to participate now, survey launches for employers on January 15, 2025.
Exclusive Benefit for Participants
Participating schools and employers receive exclusive access to the following:
- Interactive Data Report Tool: A free online tool that lets survey participants examine findings in greater depth and conduct customized data searches by numerous variables including hiring plans, salary data, and demand for skills overall and by region, industry, function and company size.
- Benchmark Reports: A free online tool that allows survey participants to compare findings from their own school to findings across all schools. At least 25 of your employers must respond in order to gain access to this report.
Instructions
Option 1: GMAC Administers the Survey
Schools provide GMAC with a list of employer/recruiter contacts and GMAC will send the survey invitation and reminder emails directly to the employers that recruit your students. Please read The GMAC Privacy Statement for information about how we keep your data safe.
Instructions & Important Dates
Submit Your List of Employer Contacts to GMAC here
- Compile a list of the employer/recruiters who recruit and/or hire your graduate business students.
- Who should I include?
- Recruiters that come on campus to speak to classes, interview students, conduct case competitions, etc.
- Recruiters that recruit students without coming on campus, including those who post jobs on your school’s job board, conduct ‘remote’ interviews (telephone, Skype, etc.), bring your students to their campus for interviews, recruit at job fairs, etc.
- Recruiters that work directly with your students without going through your office (if you have their contact information).
- How many people should I include?
- Submit as many or as few names as you like. Some schools submit 50, while others submit several thousand. Keep in mind that to receive a Benchmark Report, at least 25 of your employers must respond.
- You can download a template Excel file here or from the Corporate Recruiters Survey sign up link.
- Important: Put the name of your university and school as the name of the file. For example: "University of GMAC, School of Business." The example below illustrates how to format your list.
- You can upload your file using the Corporate Recruiters survey sign up.
- Heads-up email: We have found that when employers receive a heads-up letter from you, explaining the purpose and importance of this study, they are much more likely to respond.
- GMAC will provide suggested language for you to use after you sign up. You are free to modify it.
Option 2: Your School Administers the Survey
Your school agrees to administer the survey using your internal resources by sending invitation and reminder emails on the dates specified to your employer contacts. GMAC will provide a template invitation and reminder text, along with a school-specific URL. Your school can use GMAC’s invitation and reminder text as is, or personalize it.
Instructions & Important Dates
Prepare invitation email and recruiter list
- Compile a list of employers/recruiters who recruit and/or hire your students.
- Who should I include?
- Recruiters that come on campus to speak to classes, interview students, conduct case competitions, etc.
- Recruiters that recruit students without coming on campus, including those who post jobs on your school’s job board, conduct ‘remote’ interviews (telephone, Skype, etc.), bring your students to their campus for interviews, recruit at job fairs, etc.
- Recruiters that work directly with your students without going through your office (if you have their contact information).
- How many people should I include?
- As many or as few names as you like. Some schools submit 50, while others submit several thousand. Keep in mind that to receive a Benchmark Report, at least 25 of your employers must respond.
- Send survey invitation to employers beginning January 15, 2025
- Using the sample email text and the survey URL provided by GMAC, send the survey invitations to your employers. Please copy GMAC Research on the email (research@gmac.com).
- Send reminders to employers weekly until the survey closes on March 14, 2025.
If you have any questions about the steps outlined above, please contact us at research@gmac.com.
What Happens Next?
Data collection for the Corporate Recruiters Survey ends March 14, 2025. Once GMAC researchers have compiled the data, participating schools and employers will receive a summary report of survey findings in June 2025, and interactive data reports in July 2025.
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