New GMAC Reports Provide the Data to Drive Your Diversity Recruitment

This week GMAC Research Services updated its Key Diversity Statistics reports with the latest GMAT test taker data. These reports, a part of the 2016 Data-to-Go Report Series, provide key insights to recruiters from business schools around the United States on underrepresented populations in the graduate management education student pipeline. 

Each report contains data and analysis related to gender, age range, US region of residence, years of work experience, highest education level attained, undergraduate major category, undergraduate GPA, total GMAT score, intended degree program, and intended study pace. In total, there are four reports, one for each of the major underrepresented populations in the graduate management education pipeline—African Americans, Hispanic Americans, and Native Americans—as well as one summary report that covers all three populations. 

Last year, these reports were downloaded more than 3,000 times. Business school leaders and recruiters can use the report data to plan diversity recruitment strategies, set goals, provide background information to specific audiences, and more. Say, for example, you represent a selective full-time two-year MBA program, and you’ve been tasked with increasing the number of applications your program receives from qualified African American candidates. By referencing GMAC’s Key Diversity Statistics report on African Americans, you can quickly see that 1 in 3 African American GMAT examinees in the last testing year live in the South, and that the majority of these candidates have four or more years of work experience and majored in business as undergrads. This kind of information can hone your recruitment approach for maximum effectiveness. 

School professionals can access the 2016 reports, as well as previous years’ reports, through the following links to the GMAC Research Library: 
• US Underrepresented Populations
• African Americans
• Hispanic Americans
• Native Americans

For more information about GMAT examinees and related diversity statistics, contact Camille Coppock, Director, Marketing, Americas, at ccoppock@gmac.com. For questions or comments on data or methodology, please contact the Research Services Department at research@gmac.com.