Overview
The 2013 Program Demand Report highlights some of the factors affecting demand for graduate management education programs. The overview presented in this report supplements the detailed and configurable information available in the mba.com Prospective Students Survey Interactive Report for programs using the GMAT exam.
This 2013 report is one of several summary briefs based on the 15,410 responses to the GMAC mba.com Prospective Students Survey conducted between January and December, 2012 among individuals who register on mba.com—the GMAC website for prospective graduate management students. Comparable numbers responded to the 2009, 2010, and 2011 surveys.