GMAC Prospective Students Survey – 2025 Infographic

Overview

The factors that influence a candidate’s decision-making when choosing where to pursue graduate management education are among the key themes explored in the GMAC Prospective Students Survey 2025 report. This infographic focuses on the most researched aspects of graduate management education programs and their top sources of information.

Quick Facts

• Candidates are becoming less concerned with rankings as their research about GME’s return on investment increases.
• Perceived quality and financial aspects are still top factors in whether a candidate decides to apply to a particular program.
• 52% of global candidates look to individual school websites for information about GME.