Demand for Graduate Management Education

Overview

How can business schools make sense of what factors may shape the future demand for graduate management education (GME)? Where are the most potential GME candidates, where do they want to study, and why? To answer these questions, this white paper aims to identify in which markets the demand for graduate business school is largest and strongest. By combining an understanding of macro-level trends in population growth and educational attainment with country profiles of micro-level candidate preferences and behaviors, we aim to offer a comprehensive look at the current and future demand for GME.

Quick Facts

• While the population of 18-year-olds is projected to drop by 2038 in most countries, the population aged 25 and older is expected to increase.
• The target population with the typical age and base qualifications for graduate business school is higher in East and Southeast Asia, but the population expected to actually get a master’s degree is higher in Central and South Asia.
• Degree and non-degree GME offered by universities is more popular than offerings from non-university providers.