October 2024 PDF 226k Download Overview Understand the different market demands for non-degree offerings with stats about candidates’ view, employer perspectives, and business school trends. Quick Facts 40 percent of millennials considered professional certifications as alternatives to full degree programs compared to 29% of Gen Z candidates. 63 percent of employers say their employees with graduate business degrees are more likely to be successful in their organizations than those with micro-credentials or professional certificates only. 62 percent of business schools offer some type of non-degree credentials. Related Items Online & Hybrid Learning Data Report Understanding the Part-Time Program Candidate Business Master’s Degree Insights: 2023 Survey Research Findings Featured Items GMAC Prospective Students Survey – 2024 Summary Report Profiles of the Pipeline: Graduate Management Education Global Segmentation Study Corporate Recruiters Survey – 2024 Report Application Trends Survey – 2024 Summary Report